PPT Slide
Pre-Comp Production Process
Manuscript
Manuscript
Manuscript
Manuscript
SGML
Publishing
New Media Dept.
XML/HTML/PDF
Aggregator #2
Aggregator #3
Compositor #1
Compositor #2
Compositor #3
Compositor #4
Web
Web
Web
Web
Print
Print
Print
Print
CD
XML/HTML/PDF
XML/HTML/PDF
Aggregator #1
XML/HTML/PDF
XML/HTML/PDF
Quark
PageMaker
Ventura
Frame maker
SGML to SGML
SGML to SGML
Word Processing to SGML
Word Proc. to SGML
Word Proc. to SGML
Word Proc. to SGML
Positives
3 conversion hops
Reduce typesetting costs
Structure up front
Negatives
Additional post-SGML Conversion to aggregator
Not providing aggregator specific SGML (less revenue)
Necessitates multiple SGML to SGML Conversions
SGML to SGML
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