iTime to Market - you’ll have a realistic
estimate of how long this project will take as
well as your options for speeding it up.
iQuality - you’ll be able to demonstrate
expected results while there’s still time to make
modifications.
iCost - you’ll have an understanding of the project costs and what the tradeoffs are.
iScalability - you’ll have the tools in
place to create a process that scales as big as you want.