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Services
Content Reuse
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Memberships

Reuse: A Substantial Factor in
Determining ROI for Content Management
Ann Rockley, The Rockley Group


Mark Gross
Mark Gross
Data Conversion Laboratory
Ann Rockley
Ann Rockley
The Rockley Group

Click on the speaker above to view their presentation.
Click here to view the Q&A

When developing your business case for content management there are many factors that can be used to determine return on investment, but if you plan to reuse content, reuse can be the biggest factor for real return on investment. Reusing content (write once, reuse content many times) results in lower costs of creation, maintenance and delivery of content and if you translate your content, reuse can have an even greater impact on lowering costs. Learn how reuse can be used to determine return on investment for content management by determining:

  • Where reuse has an impact on ROI
  • How to identify your percentage of reuse
  • How to calculate ROI using reuse
 
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DCL Library
Articles, fact sheets, presentations and white papers
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Events

Content Management Strategies/DITA North America 2010 Conference,
April 19–21 2010, Santa Clara, California

2010 ATA e-Business Forum,
May 17–19, 2010, Seattle, WA

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