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Reuse: A Substantial Factor in
Determining ROI for Content Management
Ann Rockley, The Rockley Group


Mark Gross
Mark Gross
Data Conversion Laboratory
Ann Rockley
Ann Rockley
The Rockley Group

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When developing your business case for content management there are many factors that can be used to determine return on investment, but if you plan to reuse content, reuse can be the biggest factor for real return on investment. Reusing content (write once, reuse content many times) results in lower costs of creation, maintenance and delivery of content and if you translate your content, reuse can have an even greater impact on lowering costs. Learn how reuse can be used to determine return on investment for content management by determining:

  • Where reuse has an impact on ROI
  • How to identify your percentage of reuse
  • How to calculate ROI using reuse
 
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