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DCL in the News

We have created this DCL resource to enable you to access our recent press releases and articles and to find out more about DCL. Our news releases and articles are listed in chronological order. We appreciate your interest in DCL and hope this is a valuable resource for you. If you cannot find what you are looking for, or would like to discuss a particular issue, please contact: Ariane Doud, (978) 283-2674, ariane@warnerpr.com.

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It’s safe to say most content developed today is created in a digital format. In the midst of this digital revolution, many agencies have left their non-electronic content behind, trapped in an unstructured or paper format. It’s not just the content citizens might want to access; it's frequently internal information that is stranded – training documents, research materials, manuals or archives, for instance.

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Manufacturing today is a complicated business requiring a lot of information to be maintained and distributed to all who need it. You have a lot of content in the form of design documents, repair and maintenance manuals, training materials, OSHA documents, parts catalogs, to name a few. I think we can all agree that, besides being critical to running a business, easier maintainability and availability of all this content would contribute greatly to the overall value of your products, services and business — and make for happier customers.

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Data Conversion Laboratory, Inc. (DCL), which converts content into digital formats, and Bowker, the official U.S. provider of ISBNs, released the results of their 2016 Digital Publishing Survey. One of the primary takeaways is the worry over quality and consistency when content moves from print to digital.

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Creating or aggregating content and actually getting readers to see it are two sides of the same coin. Without both content and a reliable way for people to find it, the motivation to create or house such content becomes less. One feeds the other. So, how do content aggregators and authors find that sweet spot with content consumers to mutually beneficial ends? The answer is simple: Metadata.

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With the speed at which new products develop and change today, and their increasing complexity, getting training and learning materials together quickly is more critical than ever. The sheer volume of information alone makes going green and mobile a necessity. In the case of one Fortune 100 technology company, global content management processes need to accommodate hundreds of new product introductions each year, with each requiring at least six months to create the required customer-friendly training materials and documentation.

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Engineering and manufacturing professionals routinely need to access standards documents, and SAE is one of their primary resources. SAE made use of Data Conversion Laboratory’s automated conversion system, which quickly and easily converts content to a more usable format with unparalleled accuracy (which is critical considering that even a missed decimal point can be disastrous for engineers).

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Publishers in all industries, especially those delivering scientific, technology, and medical information and products, feel the pressure from customers to make content available anytime, anywhere, on any device. Publishers need to manage that pressure with a content strategy to develop materials from scratch, but should also focus on a significant alternative: extracting extraordinary value from legacy content that exists in a variety of formats and locations.

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I asked a colleague’s daughter who was interning with us last summer what she thought of when I said the words, “training materials.” Her answer didn’t surprise me. In conjuring up her vision of training materials, she used words and phrases such as “thick binders,” “stacks of paper,” and “boring.” You know what? She’s not wrong. Believe me, even in this age of free-flowing, easily accessible information from just about anywhere that is consumed on innumerable devices and platforms, important documents, curricula, and materials are still stuck in paper.

Industry Outlook talks with Mark Gross, President and CEO of DCL, about the importance of digitization and choosing a flexible format for storing content.

Industry Outlook talks with Mark Gross, President of DCL, about the importance of digitization and choosing a flexible format for storing content.

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While the trend in recent years has been to focus on the cloud, a majority of companies still maintain their own data centers or a combination of their own supplanted with a portion of cloud space/storage. Years’ worth of content resides in these data centers, as well as older content that continues in printed forms only. The increasing ease of finding and sharing digital content creates more opportunities than ever to grow and expand business—by digitizing assets that might have previously been published, stored, and forgotten.

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