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Two Leading Authors
Join the eBook
Bandwagon
Ready
for Prime Time
Textbooks
Teen Market Retirees
Best-selling
authors, such as Stephen King and James Ellroy, are no longer fighting the
trend, but are now selling digital rights to their works. Ellroy has taken the traditional
path via a book auction among five publishers for anthology rights to five
magazine articles.
King
has gone a different route – selling electronic versions of his new works
directly to the public
via the Internet. In the
spring, King offered his first eBook, Riding the Bullet. The response: some 500,000 copies
made todate. In fact,
downloads, in the first few days, jammed up the Internet. However, many were free
copies. And, according to a
bookreporter.com survey, only one in five downloaders actually read it—the
Internet equivalent of the unread book sitting on the
shelf. (The
Plant is King’s latest digital book.
It’s available in separate downloadable installments, directly from
his website http://www.stephenking.com/download.html. However,
King is only guaranteeing the first three installments of The Plant, just
in case this online experiment is not a success.)
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