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eBooks Are Not Just for
Young Eyes
Ready
for Prime Time Authors
Textbooks
Teen Market
 The current
issue of Modern Maturity, the magazine of the AARP (American
Association of Retired People), offers its guide to “Bionic Books” for its
50+-aged audience. Advantages
for this target market may include eBook’s capability to increase type
size with a single click, and the ability to read in the dark with the
backlit screen (see table on left).
The
first two dedicated eBook products on the market are Rocket eBook and
Softbook Reader, with costs ranging from $199 to $599. With that price point, grandma or
grandpa may be the tech pioneer in the family. Junior may just have to save up
for it, or wait for a birthday or holiday present. Modern
Maturity points
out that users have been reading books on the tiny screen of handheld
devices, such as Palm, for the past four years. Now, there are larger, more
user-friendly devices that even look like books on the outside. But, even the screens of the new
eBook readers are not easier to read than paper, but “it’s only a matter
of time before advances in technology usher in a better, high-resolution
screen.” Find
your bifocals, and read more about “Bionic Books” – Modern Maturity,
September-October, 2000
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