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Teens Take to New Technology
Ready
for Prime Time Authors
Textbooks
Retirees
Teenagers are a tech savvy group and have the numbers (31 million
kids in the U.S. are between 12 and 19 years old), so publishers are
adding new title eBooks for teens—not just public domain classics. Farrar, Straus & Giroux is
leading the way, but other young adult publishers are fast behind,
according to Inside.com’s [Inside] Books. “We’ve reached the tipping
point—the technology is in the school, the kids know how to use it. It just makes
sense,” says FSG’s first e-author (for teens), and Jack Gantos, who also is a
professor of children’s literature.
Kids still read books. Some 62% of teens, polled for
Teenage Research Unlimited’s spring survey, said they had read a book for
pleasure in the last week.
Results for other activities: 98% watched TV, and 96% listened to
music.
“We
think kids have less resistance to reading on their computers,” says
FSG VP and director of marketing Laurie Brown, according to [Inside]
Books.
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