Reuse is one of the key features of DITA and many companies have developed their business case for content management on the savings that they expect from reuse. However, few companies actually plan for reuse. Without planning, authors don't know what they could or should reuse. In addition, even if they knew where and what the content was, they couldn't reuse it because the content is not in a reusable state.
Watch our webinar with Ann Rockley that discusses how companies that plan for reuse and create well structured and organized content, realize higher savings and greater control over their content.
About Ann Rockley
Ann Rockley is President of The Rockley Group, Inc. She has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific. Ann was ranked among the top five most influential content strategists in 2010. Rockley is the primary author of "DITA 101: Fundamentals of DITA for Authors and Managers" ISBN 978-0-557-69600-0, "Managing Enterprise Content: A Unified Content Strategy" ISBN 0735713065 and soon to be released "eBooks 101." Ann is a Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto.