A discussion of content strategy often devolves into technology related questions; what CMS to use, how do you produce mobile, how can we deliver dynamic content on our web site. But content strategy is not about technology, it's about the content! The technology is simply a tool designed to enable us to create, manage and deliver our content in the most effective way to our customers. Starting with the technology is a recipe for failure.
This session will help you to put content front and center in your content strategy and illustrate how your content strategy enables you to make the right technology decisions. This session will cover:
Customer needs analysis
Envisioning your content experience
Designing responsive content
Mapping your content requirements to technology requirements
About Ann Rockley
Ann Rockley is President of The Rockley Group, Inc. She has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific. Ann was ranked among the top five most influential content strategists in 2010. Rockley is the primary author of "DITA 101: Fundamentals of DITA for Authors and Managers" ISBN 978-0-557-69600-0, "Managing Enterprise Content: A Unified Content Strategy" ISBN 0735713065 and soon to be released "eBooks 101." Ann is a Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto.