File Formats

DATE: New York City, Thursday, March 9, 2000
LOCATION: McGraw Hill, 1221 Avenue of the Americas, New York (at 49th Street)
CHAIRED BY: David Skurnik, Director of Sales & Marketing, Data Conversion Laboratory

Many of us have been using authors’ captured keystrokes for some time now, but as we begin to use them in more ways, we find that the best file types for Web viewing are not necessarily the best for printing, and when we start working with image files, it gets even more complicated! Re-engineering your production process to deal with the added complexities of delivering multiple outputs is absolutely critical to success.

This engaging seminar helped take the mystery out of file types and conversion. Attendees learned how to decide which file types to request from authors and what to send to vendors to make things flow more efficiently and with less cost.

Topics included . . .

   File types for Web-based peer review
   Which files work best in production
   Tagging files for composition and archiving
   SGML, XML, HTML, PDF, and when they should be used
   Designing   a production process that is optimized toward
      delivering multiple outputs
   Converting to XML/SGML prior to typesetting
   What happens to which files to get materials on-line?

Who were the typical attendees?

   Publications Managers
   Production Managers
   Project Managers
   Web Editors
   Publishing IT Managers
   Managing Editors

Attendees learned:

   How vendors work with the files you provide
   What decisions other publishers have made
   How to move from one stage to another without having to
      ask for multiple file types from the author
   Which image files will and will not work for Web viewing and
      print

The speakers . . .

Click on the speaker's name to view their presentation slides from the seminar.

   David Skurnik, Director of Sales & Marketing, Data
      Conversion Laboratory
   Jabin White, SGML Group Senior Manager, Lippincott,
      Williams & Wilkins
   Peter Ciuffetti, Publisher, Knowledgesite Inc.
   Toni Clogson, Executive Director and General Manager,
      Periodicals Publishing Services, Harcourt Health
      Sciences (HHS)
   Julian H. Fisher, MD, President, Paper Path, Inc.
   Michael Gross, Director of Research & Development, Data
      Conversion Laboratory

About the seminar leader . . .

David Skurnik, Director of Sales & Marketing, Data Conversion Laboratory, has been in the conversion business for over ten years, and has worked closely with various facets of the publishing industry, from medical publishing to legal publishing to military/aero-space publishing to governmental agencies. He holds an MBA from Baruch College at The City University of New York.

See the Seminar Leader's Presentation Slides Here.