Content is king, as Bill Gates famously said. Not all content, however, is equal. Some content is better suited to certain situations and conditions. This conditional content is determined through conditional profiling, and it serves a very important business need—the ability to assign small fragments of content as specific to given target scenarios, products, platforms, or other audience subsets.
Conditional content and conditional profiling was the subject of a recent DCL webinar. Presented by content strategist Noz Urbina, “When Conditional Content Goes Wild” dealt with the questions that arise through the process of conditional profiling. Is it the best tool for the job? Can we do contextually-specific content without conditional content? In highly reuse-friendly standards like DITA, can you still go overboard? Noz’s session provided answers to these questions, while serving as a tutorial for conditional content.
Conditions have a dangerous quality of starting out very simple and intuitive and sooner or later becoming truly nightmarish. Many content-rich environments are either manually copy-and-pasting between various deliverables, or they are drowning in conditions already, while management batters them for more specific and tailored outputs.
Noz’s webinar included some great moments. As is typical for him, Noz peppered the presentation with experiences from his own life, like skydiving, to show the practical applications of content conversion (like the services offered by DCL). Noz also included hands-on DITA demonstrations to show exactly how to keep conditional content manageable and prevent it from overwhelming all efforts.
For much more in-depth information, view the webinar.
You may also like Noz’s previous webinars, including The Freedom To Grow: How Standards in Communication Facilitate Our Industry.
Visit our archive for all our past webinars.