2016 Trends Survey: Infographic

Survey Results

2016 Trends Survey PDFDownload

Consumers have more avenues than ever before to find the content they need. Are you trying to decipher how content trends are impacting your business? Do you need to respond to a rapidly changing digital marketplace? DCL and the Center for Information-Development Management (CIDM) wanted to know how the changing content development and delivery requirement are affecting your business today. Here's how you and others in the information-development community responded.

The 4th Annual Following the Trends – Is Your Content Ready? Survey


What is your role in the organization?


What industry do you work in?


What type of content do you develop today?


What are the tools you use today to create content?


What formats do you publish today?


How do you plan to publish your content in two to three years?


What percentage of your content do you plan to publish in electronic form (not in PDF) by the end of 2016? Are you publishing the same or different content to mobile devices?


Have you redesigned your content for mobile devices?


Are you publishing content to the Cloud?


Are you using social media to provide content to your customers?


Are customers able to contribute content to your information website or portal?


Are the perceived costs of converting content into electronic form influencing the percentages above? Is your content ready to support your digital business requirements over the next two years?


If you answered No to the Q14, what barriers to digital conversion are you facing?


Are your competitors ahead of you in the type and quality of content they publish electronically?


What are the shortcomings of publishing your content as it exists today?


What types of content delivery are your customers asking you to provide?


What are the three greatest impediments to publishing your content in ways that will better meet customer needs?


What business requirements are driving your move to new delivery mechanisms?


If you are planning to move to new delivery mechanisms, what are you planning to do?


What do you need to ensure that you can change how you deliver content?