Fresh Meadows, NY – April 23, 2018 – DCL has updated Harmonizer™, software that identifies content reuse potential across multiple document sets. Harmonizer™ 2.0 adds more source formats, provides deeper insights with better reporting, and other new features.
Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business in the next five years in the areas of hyper-personalization of content (61 percent), dynamic landing pages and websites (61 percent) and delivering the right message, on the right channel at the right time (61 percent). They also feel it will help increase marketers' productivity (59 percent), campaign analytics (59 percent) and digital asset management (59 percent). However, analysts and experts warn, to crawl before you walk. Or in this case, know your data before you implement AI.
In a recent survey of professionals who create and deliver training and educational content, both business and public-sector organizations point to several challenges they face in today’s content-driven marketplace: primarily, a lack of resources to maintain content,reduced time to market, and the analytics to measure effectiveness. Budget reductions can add even more headaches. Only a small percentage feel they have access to the tools that can make big differences in their overall effectiveness.