Believe it or not, when you open the door to content conversion, you open your organization to opportunities to save more than just money. From repurposing legacy content into new outputs that can be accessed anywhere in the world on any device to improving the overall quality of your content, we recommend following a four-step process to the conversion that includes analyzing, optimizing, automating, and reviewing your content.
It happens all the time. A fantastically automated metal processing line is doing its thing, stamping pristine parts, but the machine operator cannot find the piece of quality protocol or standards specification he needs without rifling through a file cabinet in some office or a rack filled with numerous bulky, 250-page manuals.
A New York state company has carved out a niche in our data-driven world, converting all that paper to digitized information that can be accessed in any electronic format using a desktop, laptop, tablet or smartphone.
In a recent survey of professionals who create and deliver training and educational content, both business and public-sector organizations point to several challenges they face in today’s content-driven marketplace: primarily, a lack of resources to maintain content,reduced time to market, and the analytics to measure effectiveness. Budget reductions can add even more headaches. Only a small percentage feel they have access to the tools that can make big differences in their overall effectiveness.
It’s easy to focus content conversion efforts solely on developing new materials, especially as companies recognize the need to move from print documents or PDF publishing into more dynamic, searchable HTML web and mobile outputs. But chances are your company maintains/owns years of information created and published by multiple departments, taking up space in servers, hard drives, even bookshelves. Often overlooked as sources to generate revenue and reduce overhead, legacy repositories can be treasure troves full of material that can support business goals.