DCL/DCL Learning Series Webinar Archive

DCL Learning Series

Below you will find our library of recorded webinars. If you would like to register for an upcoming webinar, please visit: www.dclab.com/webinars

Webinar Archive

2013 Webinars

Join the Evolution: A 3-part Seminar Series for Society Publishers, Part 3: Innovating With Partners

First Aired: December 11, 2013

Barbara M. Ford, Meyers Consulting Services


Bill Trippe, The MIT Press

Evolution is the key to survival in any organization, but some lose sight of this more easily than others. Society publishers are often faced with the choice to remain doing “business as usual” and flatlining, or evolving – but how to evolve?

Join the Evolution: A 3-part Seminar Series for Society Publishers, Part 2: Planning the New Publishing Environment

First Aired: October 30, 2013

Barbara M. Ford, Meyers Consulting Services


Mark Gross, President & CEO, DCL

In the second of our webinars for society publishers we’ll focus on planning for the innovations that bring about positive change in your organization. These innovations allow you to become more efficient for the future and at the same time help you explore new revenue streams based on valuable legacy products.

Join the Evolution: A 3-part Seminar Series for Society Publishers, Part 1: Evolution & Innovation – The Need to be Open to Both

First Aired: September 25, 2013

Barbara M. Ford, Meyers Consulting Services



Society publishers are at a fork in the road. While many industries view the transition to a digital marketplace as being close to completion, society operations are often still in the early stages of pondering how to go digital. No change equals no evolution, and it can be a challenge to recognize and embrace the need for change.

Where's the ROI for Intelligent Content for Life Sciences and Healthcare

First Aired: September 17, 2013

Ann Rockley, CEO, The Rockley Group, Inc.


Too much of the content we create for Life Sciences and Healthcare is handcrafted. Often, print-based materials are managed in composition products like InDesign and it is very difficult to make changes in a single document, let alone across many multiple documents. Compliance issues make it difficult to create digital content and the proliferation of digital devices is making it hard to address changing customer needs. To be successful, organizations need to adopt intelligent content best practices to continue to meet compliance requirements and adapt to rapidly changing customer needs.

eBooks in the Classroom: A Stakeholder's Guide to Going Digital

First Aired: September 11, 2013

Mercy Pilkington, CEO, Author Options



Educational books are being converted to digital for ereaders and an increasing number of books are being written specifically for digital and enhanced formats. But what is the real-world experience of eBooks for teachers, students, parents and administrators? What are the benefits and the needs? What do stakeholders need to know about implementing the use of eBooks in the classroom? And how can authors and publishers deliver products that will be needed, wanted and used?

Creating Intelligent Content for Life Sciences and Healthcare

First Aired: July 30, 2013

Ann Rockley, CEO, The Rockley Group, Inc.


Intelligent Content is content which is not limited to one purpose, technology or output. It's content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. The success of your content is dependent upon your content strategy for intelligent content.

The Keys to Successfully Automating Your Content Lifecycle: Part 1 – Approaching the Problem

First Aired: July 30, 2013

Barry Schaeffer, Content Life-Cycle Consulting



When addressing the big issues of automating your data, the solution is not as simple as finding the right tools. Tools are part of the process but they must be deployed well. For that to happen it is imperative that your data, operating environment and procedures are fully evaluated, understood and properly organized before the content management technology selection process even begins. How things work for you today will have a major impact on how things work tomorrow, and putting your content at the forefront of strategy development will not only save tremendous time and effort, but will ultimately deliver a more effective solution overall.

What is a “Needs Analysis”? And Why Do You Care?

First Aired: July 23, 2013

Sharon Burton, Content Strategy Consultant



You may have heard the phrase "needs analysis". You have even heard it from a high priced consultant. But what is it and why do you care? Is there an advantage to getting an outsider to do it for you? Can you do one yourself? What's involved and what is the result?

An Enterprise Approach to DITA

First Aired: June 19, 2013

Jeff Engle, Xerox Services



We’ve all heard about or experienced the value that DITA brings to our technical publications process. Improved documentation quality, faster time to market, and significant savings, especially in the area of localization, are key drivers to move to DITA. Usually implemented as a departmental solution for product documentation, DITA can also be leveraged across the enterprise to drive efficiency and deliver savings in non-traditional areas.

Intelligent Content for Life Sciences and Healthcare

First Aired: June 10, 2013

Ann Rockley, CEO, The Rockley Group, Inc.


As demographics change, and more and more new pharmaceutical and medical devices come to market, content plays an increasingly important role in regulatory requirements and physician and patient knowledge and support. Yet content is still created and managed using manual methods requiring enormous amounts of time and human intervention.

A Guide to Self-Publishing in the Digital Age - Best Practices

First Aired: May 22, 2013

Laura Dawson, Bowker


You've finished your book. Congratulations! But now you need to start selling. Where to start? What are the best ways to approach creating an eBook?

Choosing New Tools: How to Know What You Need

First Aired: March 29, 2013

Sharon Burton, Content Strategy Consultant



Choosing new tools is always a time of fear and uncertainty and headaches. How do you know what tool will meet your needs? What are your needs? How do you start evaluating? Can the vendors actually help?

A Webinar for Publishers: The Truth of Digital Content Transformation and Conversion

First Aired: February 20, 2013

Michael Edson, DETI Group


John Corkery, DETI Group

It’s imperative for publishers to support a workflow that automates content transformation to digital formats for all titles moving forward and develop consistent plans for conversion projects to better monetize backlist titles.

Abandoning Our Legacy Systems – Knowing When We Need to Change

First Aired: January 17, 2013

JoAnn T. Hackos, PhD,
President/CEO, Comtech Services


Dr. JoAnn Hackos explains how we can evaluate legacy practices using the Information Process Maturity Model and evaluate legacy technologies using a Technologies Evaluation Process. Each model allows us to compare what we are doing today with what we might be doing tomorrow -- if we have the nerve to change.

One Management System to Rule Them All?

First Aired: January 9, 2013

Noz Urbina, Urbina Consulting



Management Systems: CCMS, CMS, DMS, WCMS, ECMS, LMS, PLMs, CRMs and more. There are a myriad of options, but many potential users, and worse, the procurement staff who need to supply them with tools, don't know really know the real, detailed differences between them. With so many "MSs" on the market today - what do you need, and how integrated can or should they be?